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Our Vision











Our vision is that every child has access to affordable and durable eyewear. It is a necessity and together we can make this happen. What sets us apart? We're challenging the traditional approach to optical sales. In today's evolving business landscape, most industries have seamlessly adapted to new methods, but optometry lags behind. We're on a mission to change that. No more sales representatives visiting your office, no more cumbersome exchanges or final sales, and no more warranty issues. Our sales process is streamlined – all transactions happen with a simple click. We not only provide you with an extensive collection without requiring you to manage inventory, but we also include local SEO services to boost sales in your area. Our goal isn't to compete with you; instead, we want to collaborate with a select group of exclusive dealers, supporting each other's businesses. Ultimately, our shared objective is to ensure that children wear their glasses.

How it Works






Once your practice has been approved, you will receive a specialized retail kit for each location where you intend to sell MEsquad. Upon purchase, you'll receive a display box containing all the components, including our logo and QR code in sticker format. We will execute targeted advertising strategies to enhance our brand visibility at your medical facility. Additionally, you'll enjoy the convenience of receiving six monthly social media posts directly to your inbox.

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When a young patient enters your practice, simply unveil the display box and collaboratively design the ideal frame with them. Then visit our website to seamlessly order the customized frame, which will be delivered to your doorstep. This process eliminates the need for dealing with representatives or managing inventory, ensuring a hassle-free experience.

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In the event of a product recall, you will be notified via email to facilitate the return of the item. Furthermore, any new additions to our collection will be promptly dispatched to your location, allowing you to effortlessly stay updated with the latest offerings.

Social Media











After the child designs their own frame, scan the QR code and give us a shout-out on various platforms such as Facebook, Instagram, YouTube, TikTok, etc. Unsure about the process? Shoot us an email with the photo, and we'll showcase it on our feeds while tagging your location. Our business thrives on SEO and social media, and here's the exciting part – we've never spent a dime on PR. We're eager to extend our success to you, driving business to your store and growing together.

About Us










This little idea (sparked in March 2018) was meant to take a different direction. We had working prototypes in November 2019, ready to take the world by storm at the next Optical tradeshow. Then Covid happened. The world stopped. The tradeshows were all cancelled. Planes were parked. Logistics became a nightmare (still is) and everything we thought about the future had suddenly changed. What we gained was time and a clearer vision of our future.

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We redesigned our prototypes, worked on our branding, solidified our relationships with our factories (over Zoom of course) and used our time, to re-think, re-strategize and re-imagine our future. We want to live in a world of hope and imagination, just like our kids. We want our kids to actively create, visualize with no limitations and be allowed to feel, think and be, whomever they want to be.

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MEsquad is meant to do all that. It’s for all the boys that love pink, and the girls that play with cars. It’s for all the kids who only love black or the ones who can’t decide what they like. This is for our Squad.

The Patent












UTILITY PATENT 11,526,027 USA

UTILITY PATENT 306480627S CHINA

UTILITY PATENT PENDING CANADA

DESIGN PATENTS IN CANADA, US AND CHINA

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Request a copy of our retail deck today and 

see how we're transforming Optometry Sales